Coffe as a bridge builder between Europe and Indonesia

The founder of SHI GmbH, Sascha Bayu Handojo was born in Germany, but his cultural roots lie in Indonesia. MYBALI is Indonesia’s culture of life and enjoyment of a cup of coffee that will spoil you with a unique taste experience. What is meant here by living culture and enjoyment is that MYBALI imports coffee exclusively from Indonesia. In addition, MYBALI’s coffee is traditionally hand-picked and roasted to achieve the perfect outcome. This method also serves as a blueprint for all other products, as MYBALI’s high quality standards are not only in cultivation, but also in further processing. MYBALI wants to deliver the best and create a unique experience of the product for customers.

Culture of life and enjoyment of Indonesia

Like the tag line of MYBALI, ITPC is eager to help introduce Indonesia’s culture and wealth of natural resources to the world. Besides coffee, Indonesia has a lot of potential to export, such as home furnishings, organic materials, retail and others. ITPC Hamburg wants to increase Indonesia’s market potential in Germany.

Medica Fair had been held on 15-18 November 2021 in Düsseldorf, Germany. This trade fair focuses on medical products in general and also accompanied by the Compamed exhibition which focuses on high-tech solutions for medical products. Medica Fair was attended by 3,523 participants (3,033 Medica & 490 Compamed) and visited by around 46,000 visitors from 150 countries. Apart from the programs offered on-site, Medica & Compamed also offers online programs such as livestream, live conference and online matchmaking.

For this medical fair, there are no Indonesian exhibitor participated in the 2021 Medica Fair. However, the ITPC Hamburg team together with the Berlin Trade Attaché approached several exhibitors to offer the possibility of cooperation with Indonesian businesses engaged in the medical sector.

Primaduta Award is to be understood as a symbol of appreciation by the Indonesian government for our loyal buyers. The Award is given to companies which frequently purchase/import from Indonesia within 5 consecutive years.

In Oktober ITPC Hamburg visited the company Julie & Grace which 1 (one) of 15 buyers who were proposed by ITPC Hamburg as a candidate for the Primaduta Award and entered as one of the award recipients in the Main Market category. Julie & Grace GmbH has an artisan coaching program in Bali and also has a production house in Bali. In producing handmade jewelry, the company always involves craftsmen in Bali, and even displays it on their website. Julie & Grace GmbH also promotes a fair trade program in which they pay their workers above-average wages.

Contact Julie & Grace GmbH

Osterbekstraße 90a
22083 Hamburg


Ambiente 2020 is the largest international exhibition in the world for Home Decor products, which is divided into three sectors, namely: 1) Dining (table, kitchenware and household products); 2) Giving (gift items, decorative and personal accessories for bags and jewelery) and 3) Living (interior design, furnishing and decoration). A total of 4,460 exhibitors from 92 countries presented their products and in 2020, the Ambiente exhibition attracted no less than 136,000 visitors from 167 countries.

65 Indonesian companies participated in the Ambiente 2020 exhibition including 22 companies that received the description of “Trade Fair Innovation” by the organizers. There are eight companies facilitated by the Ministry of Industry, namely: PT Yogya Indo Global, PT. Harmoni Jaya Kreasi, CV Palem Craft Jogja, CV Pandanus Internusa, CV Morotai Home Indonesia, CV Art Classic Indonesia, PT Bana Andara Nusantara and Siji Lifestyle.

The Spielwarenmesse 2020 (Toys Fair) exhibition in Nuremberg is one of the largest and oldest international toy exhibitions worldwide. It is the 71st exhibition in 2020. The number of exhibitors this year reached 2,886 companies from 68 countries, and attracted at least 67,000 visitors from 132 countries.

On this occasion, there were three Indonesian companies participating in the Spielwaren 2020 exhibition:

a. PT. Buana Mas Sejati / 3DUPlay, promotes carpet products for children combined with augmented reality technology, and has been participating consecutively for the last 4 years.

b. PT. Sunindo Adipersada is engaged in stuffed toys, and has been exhibiting for 27 years in Nürnberg, Germany.

c. PT. Jaya Letexindo Internusa engaged in the manufacture of toy balloons, PT. Jaya Letexindo Internusa has been established since 1982, this is their first time participating in the Spielwaren exhibition.

Primaduta Award is to be understood as a symbol of appreciation by the Indonesian government for our loyal buyers. The Award is given to companies which frequently purchase/import from Indonesia.

In November ITPC Hamburg, together with the Indonesian Consulate General in Hamburg, visited the company Tramaco GmbH to present and handover this exceptional award to the company.

The 2019 InterTabac exhibition is the largest exhibition in the world for tobacco products, along with all kinds accessories related to it. This year marked its 41st exhibition. The exhibition is held annually. More than 560 exhibitors from 64 countries took part in the exhibition and has managed to attract at least 10,000 visitors from various countries around the world. On this occasion, as many as seven Indonesian companies took part in the exhibition.

Four companies participate in InterTabac, namely:
a. PT. Djarum
b. PT. Jafa Palma Indonesia
c. Breadfruit homework
d. PT. Saraswati Coconut Product
While three other companies participated in InterSupply, namely:
a. BMJ PT. Bukit Muria Jaya
b. CV. Albisindo Bersama Nusantara
c. CV. Buana Mahayasa Sakti

The Spoga-Gafa Exhibition is the leading annual exhibition for outdoor furniture in Germany. The exhibition occupies an area of 230,000 square meters and focuses on outdoor products. The number of exhibitors this year reached 2,150 participants from 64 countries with around 40,000 visitors. 18 Indonesian companies participated in the exhibition and registered independently

In August 2019, ITPC Hamburg visited the company Living Puppets GmbH. The company is one of the biggest German buyers for living puppet products, it has been founded for 30 years, and has established a cooperative relationship of approximately six years with suppliers from Indonesia.

Kieler Woche Festival is festival held in Kiel, focusing on boats & ships. The festival is the largest boats & ships festival in the world attended by more than 3 million visitors from 70 countries. Besides boats & ships, there are international booths that offer a variety of culinary and souvenir products from 35 countries. At this festival, the Consulate General of the Republic of Indonesia Hamburg rented space for Indonesian pavilion booth located at Der Internationale Markt auf dem Rathausplatz. The Indonesian Pavilion was joined by two Indonesian companies (Hanung Crafts dan Radiance of the East)