Coffee as a bridge builder between Europe and Indonesia
The founder of SHI GmbH, Sascha Bayu Handojo was born in Germany, but his cultural roots lie in Indonesia. MYBALI is Indonesia’s culture of life and enjoyment of a cup of coffee that will spoil you with a unique taste experience. What is meant here by living culture and enjoyment is that MYBALI imports coffee exclusively from Indonesia. In addition, MYBALI’s coffee is traditionally hand-picked and roasted to achieve the perfect outcome. This method also serves as a blueprint for all other products, as MYBALI’s high quality standards are not only in cultivation, but also in further processing. MYBALI wants to deliver the best and create a unique experience of the product for customers.
Culture of life and enjoyment of Indonesia
Just like the tag line of MYBALI, ITPC Hamburg is eager to help introduce Indonesia’s culture and wealth of natural resources to the world. Besides coffee, Indonesia has a lot of potential to export, such as home furnishings, organic materials, retail and others. ITPC Hamburg wants to increase Indonesia’s market potential in Germany.