In an effort to support Indonesian Entrepreneurs, especially who
specialized in food and beverages, ITPC Hamburg has been participated
in,, Anuga Exhibition (Food and Beverages)” in Cologne exhibition hall,
Cologne – Germany. Indonesian Pavilion under Trade Attaché Brussels and
Berlin, Industry Attaché and ITPC Hamburg brought up the theme “Trade
with Remarkable Indonesia” into the Anuga exhibition and occupied in
60m2 booth, which was located in hall 1.1, booth number A58G, A62G and
B63G and fully equipped with special design construction. On the other
hand, another 152 M² booth in hall 1.1 booth number A51G – A60G belonged
to Indonesian Pavilion under Ministry of Trade. A total of 29
companies, of which 7 companies are independent participants, 18
companies under the Ministry of Industry and 4 companies listed on the
coordination of Trade Attaché Brussels and Berlins and ITPC Hamburg
participated in the 2017 Anuga exhibition.
Approximately 7400 companies from 107 countries participated in
the exhibition and estimated to be visited by no less than 165,000
visitors from 198 Countries. Innovation has always been the foremost
point at the Anuga exhibition, as it is contributing impulses and new
ideas into food and beverage industries. One of the current trends
products is food which contains high protein, as well as organic, vegan
and vegetarian labeled products also has a very high market share. In
pursuance to stimulate visitor’s interest to stop by our booth, we used
digital promotion such as touch screen device, considering it was
approved to be a successful attempt at 2016 Coteca Exhibition. With
touchscreen device it helps visitors to acquire general information,
products, distribution channels, and locations of exhibitors at
Indonesia Pavilion. It facilitates visitors not only complete
information about company products but also access into ITPC Hamburg
Database, which linked to ITPC
Hamburg official website. Representatives of The Ministry Trade was seen
to be very interested and engaged into this device as well. To
glamorize the booth, we provide also a giant screen that plays video as
one of advertisement media. Thus far, these two combinations of digital
promotions managed to attract and trigger visitor enthusiasm.
During the Anuga exhibition, 4 Companies from our participants of Indonesian Pavilion under Attache Trade in Brussel and Berlin, Industry Attaché in Brussels and ITPC Hamburg, succeed in collecting PO (Prospective Order) result of US $. 7,290,275.00. which comes from buyers of 59 countries, namely Spain, Argentina, Australia, Austria, Netherlands, Brazil, Canada, Czech, Chilli, China, Denmark, England, France, Germany, Haiti, Hongkong, India, Indonesia, United Kingdom, Iraq, Israel, Italy, Japan, Saudi Arabia, Jordan, Kazakhstan, Korea, Kuwait, Nigeria, Lebanon, Macedonia, Malaysia, Mexico, Moldova, Norway, Pakistan, Palestine, Panama, Poland, Portugal, Qatar, Romania, Russia, Senegal, Singapore, Slovakia, South Africa, Srilanka, Sudan, Suriname, Switzerland, Thailand, Tunisia, Turkey, Ukraine, USA, Vietnam.
