The Biofach 2023 exhibition is one of Europe’s largest organic products fairs, which has been held from 14-17th February 2023 in Nuremberg, Germany. This year, 2,756 exhibitors from 95 countries and more than 36,000 visitors from 135 countries. Since year 1990, BIOFACH has been the perfect place where people sharing a common interest in organic food, find suitable partnership and exchange views. The main products on display at this event consist of organic food, organic beverages, fresh food, frozen food, grocery products, cookery and baking, snacks and sweets, technology and equipment, and raw materials and supplies. Indonesia’s participation at the Biofach 2023 is a collaboration between ITPC Hamburg, the Directorate General for National Export Development of Indonesian Ministry of Trade.
The Indonesian Consul General in Frankfurt, Mr. Acep Soemantri had the opportunity to open both Indonesian pavilions on first day of the Biofach, 14th February 2023 which also accompanied by the Directorate General for National Export Develpment (Ditjen Pen), Mrs. Merry Maryanti, and the Trade Attaché Berlin, Mr. Bayu Wicaksono. The Indonesian Pavilion occupied an area of 78 m2, ITPC Hamburg as main exhibitor with 7 (seven) co-exhibitors from Indonesia, namely Intrafood Singabera Indonesia, CV. Hugo Inovasi, PT. Natural Joy Foods, PT. Natural Indococonut Organik, PT. Kawanasi Sehat Dasacatur, PT. Harendong Green Farm and PT. Berkat Petani Indonesia. In addition, our Pavilion also facilitated PT Sumatran Organic Spice in conducting meetings with its business partners.
At this event, there also were 6 (six) Indonesian companies participating independently, namely: PT Integral Mulia Cipta, CV Multi Spices Sulawesi, CV. Permata Satria (Java Coco), Coco Sugar, Organic Foods Indonesia (OFI) AR GmbH, and Kerinci Agro (incorporated in the Import Promotion Desk Germany booth).
One of the Indonesian Pavilion participants was PT. Kawanasi Sehat Dasacatur, with their product, Kenari Nuts was awarded the best new grocery products, snacks and sweets in the Biofach 2023. PT. Kawanasi Sehat Dasacatur, in collaboration with their partner, Nungesser AG. Kenari Nuts product was shown at Novelty Stand Hall 3A, with a focus on dry food products, with selection number 4053. As Kenari nuts wasn’t yet widely known by european market and customers, the walnut product received a very good response and enthusiasm from the visitors so Biofach is a very suitable event considering that this product will soon obtain a marketing authorization as a novelty food from the European Commission.
Points of interest from Biofach 2023
The main purpose of participating in Biofach 2023 exhibition is to maintain Indonesia’s presence as one of the international suppliers of organic products. In addition, it is also in order to take advantage of the opportunity for supply chain distortions for most countries in Europe as a result of the Russian and Ukrainian wars and the high desire to switch from their suppliers in China. The Biofach 2023 exhibition was also a place for business partners to connect in the international organic sector. As well as meeting for business discussions, the momentum of Biofach 2023 is also used to update trends and innovations that have occurred and will occur in the organic sector.
From the results of our market research during the exhibition, products labeled organic and vegan are increasingly in demand in the European market today and the types of product innovations produced are quite varied, ranging from tofu as pasta filling, vegan tofu sausage and tofu fillet, spread or paste with a mixture of ginger and turmeric as the basic ingredients. This can also be seen at the Novelty Stand, which is a special place to display new and upcoming product innovations on the market, where there are more than 500 new product innovations displayed from various companies and countries.