Biofach 2022 is one of Europe’s largest organic product exhibitions held on 26-29 July 2022 in Nuremberg, Germany. This year was attended by 3,738 participants and managed to attract more than 50,000 visitors from 136 countries including Indonesia. The Indonesian pavilion booth is a collaboration between ITPC Hamburg and the Import Promotion Desk Germany. During the 4 days of the exhibition, we occupied an area of 84 m2 by displaying 6 (six) co-exhibitors under the guidance of IPD, namely Intrafood Singabera Indonesia, CV. Nira Satria Cooperative (Realsa), CV. Mitra Niaga Indonesia, PT. Kampung Kearifan Indonesia (Javara), PT. Aksara Kencana Putra and CV. Harum Pelangi Nusantara. Of the six co-exhibitors, four of them participated on-site and two others joined through Biofach’s official online platform, ‘Biofach at Home’.
One of the main goals of participating in this year’s Biofach exhibition is to maintain the existence of Indonesian Organic products in the international market, both for buyers and producers. In addition, in order to take advantage of the momentum of economic recovery in Europe as well as taking advantage of the opportunities for supply chain distortions for most European countries as a result of the wars between Russia and Ukraine.
Indonesian products which have been displayed at the Indonesian pavilion booth, attracted the visitor’s interest as well as organic businesses. This is indicated by statements from the exhibitors who said that although the number of visitors was not as crowded as the previous Biofach event, they got positive responses to be followed up to the next step, which is trade contracts.