The ITPC Hamburg team made a working visit at the Home Decor Ambiente 2019 exhibition in Frankfurt, Germany. The Ambiente 2019 exhibition is the largest international exhibition in the world for Home Decor products, which are divided into three sectors: 1. Dining (table, kitchenware and household products); 2. Giving (gifts, stationery and decorations, authentic and fashion jewelry, festive goods, personal accessories and beauty & bath) and 3. Living (interior design, furnishing and decoration). As many as 4,376 exhibitors from 88 countries presented their products and in 2019, the Ambiente exhibition attracted no less than 135,000 visitors from 167 countries. 69 Indonesian companies participated in the Ambiente 2019 exhibition including 3 start-up companies and 12 companies facilitated by the Ministry of Industry and Trade under the Indonesian Embassy in Berlin, which are: Bali Wirama, CV Batu Inbali, PT. Harmoni Jaya Kreasi, CV Industri Variica Classica, Morotai Home Indonesia, CV Palem Craft Jogja, CV Pandanus Internusa, PT. Surya Bali Taksu, PT. Meaning of Kraft Indonesia, CV Bali Bakti Anggara, UD Baliluna and PT. Hymsha Indotraco.
According to the exhibition observer Ms. Annete Melius, there is the latest trend shown at the Ambiente 2019 exhibition, which displays products that have several elements: First, Tasteful Residence is a product that uses sensual materials and selection of bright colors that display the final product with perfect objects character. Second, Quiet Surrounding is a simple, natural and useful product that is combined with soft colors that display the final product that is soothing from daily dense. Third, Joyfilled Ambience is a product that displays a self-expression design that is combined with flat colors that show the dazzling results of the product. The number of companies from ASEAN countries participating in the 2019 Ambiente exhibition are the Philippines, Malaysia, Singapore, Thailand, Brunei, Vietnam and Myanmar.
