Indonesian Pavillion at Interzum 2023 in Cologne, Germany

Interzum 2023 exhibition is one of the largest global furniture supplier sector and interior design industry exhibitions in the world held on 9-12 May 2023 in Cologne (Köln), Germany. Indonesia’s participation at Interzum 2023 is a collaboration between the Directorate General of National Export Development with the Indonesian Trade Attaché in Berlin, Indonesia Trade Promotion Center (ITPC) in Hamburg, and LPEI Indonesia Eximbank supported by IPD – Import Promotion Desk and Swiss Import Promotion Programme (SIPPO).

A total of 6 (six) companies in the processed and technical wood sector were selected as co-exhibitors and occupied a 55 m2 Pavilion in Hall 5.1 – D38 in the Material and Nature sector. The list of participating companies are CV Ribka Furniture, PT Citra Fajar Utama, PT Sumber Sejahtera Alamindo, PT Hasil Albizia Nusantara, PT Rama Gombong Sejahtera, and PT Ratimdo Utama. While there are 2 (two) Indonesian companies were participating independent, namely PT. Ateja Tritunggal and CV. Tropika Perkasa.

Deputy Chief of Mission of the Republic of Indonesia in Berlin, Mr .Yul Edison and Secretary of the Directorate General of National Export Development, Mrs. Ganef Judawati had the opportunity for opening the Indonesian pavilion on the first day of the trade fair, 9th May 2023 which was also attended by the Berlin Trade Attaché, Head of ITPC Hamburg, and representatives from IPD and SIPPO. This was followed by the signing of the MoU between representatives of the Ministry of Trade and IPD represented by Mrs. Ganef Judawati and Mr. Frank Maul.

“IPD Germany has been a partner of the Ministry of Trade since 2014 to transfer knowledge to develop the human resource capacity of the Directorate General of National Export Development, develop Indonesian processed plywood products according to European market trends and standards, and support promotional activities in international events, especially since Indonesian wood products have SVLK certification recognised by the European Union, ” said Ganef Judawati.

In addition, the Indonesian pavilion at this exhibition aims to promote the Timber Legality Verification System – SVLK certification. On the second day of the exhibition, the Indonesian pavilion organised a mini talk show attended by the Indonesian Ambassador, Mr. Arif Havas Oegreseno, who was the spoke-person of the talk show. On this opportunity, the Indonesian Ambassador in Berlin had the opportunity to promote SVLK Indonesia to prospective buyers and institutions in Germany who visited the Indonesian Pavilion, and highlighted the benefits of SVLK Indonesian timber which obtained green lanes facilities at the EU custom border

The event was attended by invited guests and exhibitors. During the 4 days of the exhibition, more than 500 successful trade contacts made by co-exhibitors for further follow-up. Potential buyers not only came from Germany but also from other countries such as Spain, the Netherlands, Poland, Belgium, India, Saudi Arabia, Greece, Turkey. Until the end of the exhibition, there was a potential transaction worth USD 3.1 million or 46 billion Rupiah obtained by Indonesian companies.

One of the main objectives of participating in this year’s Interzum exhibition is to maintain Indonesia’s existence as one of the suppliers of furniture products in the international world, both in the eyes of buyers and fellow producers. In addition, it is also in order to take advantage of opportunities for supply chain distortions for most countries especially in Europe after the Covid pandemic. Interzum 2023 is also a place for business partners in the furniture sector to meet again after the previous 2 years of vacuum due to the global pandemic.