The Internationale Möbelmesse (IMM) 2020 Exhibition is the largest annual furniture exhibition in the world that is devoted to business people in the fields of furniture and furniture, architects, and interior design. This year’s exhibition occupies an area of 246,500 m2, participated by more than 1,160 participants and successfully attracted 149,500 visitors from various countries.

Indonesian Pavilion at the 2020 Internationale Möbelmesse (IMM) exhibition, located in Hall 5.1, is an initiation of the Indonesia Furniture & Craft Promotion Forum (IFPF) and ITPC Hamburg. Eight Indonesian furniture companies that joined together in the Indonesian Pavilion were Aryasena, Ayana Interior & Furniture, CV. Secondhand Wood Shades, CV. Yudhistira, CV. Xhaka Art, Permata Furni, PT. Indoexim International, and PT Laka Indonesia Design.

The European region is still the main destination market for small and medium-sized Indonesian furniture companies. This is due to the high interest of the European community towards furniture from Indonesia so that many furniture companies, distributors / large traders and retailers in the European region are looking for opportunities to establish business relations with Indonesian companies. One of the advantages of Indonesian products is its unique design, handmade and raw materials that are not widely available in other countries.