PRIMADUTA AWARD

A. Definition

Primaduta Award is one of the Government’s programs, in this case, the Ministry of Trade of Indonesia and through the Directorate General of National Export Development, to increase the growth of Indonesian exports to global markets. One of the factors contributing to the growth of exports is the share of buyers in each respective country.

To the buyers who have been loyal in buying Indonesian products on a frequent basis (as evidenced by import transactions over a period of five years) and as such contributing to an increase of our exports, as well as developing the types of products purchased from Indonesia, it is necessary to appreciate such endeavour by awarding them an award.

The 2025 Primaduta Award has entered its twelfth year of operation.

B. Objective

To build a strong relationship and networking between buyers (overseas importers) and Indonesian exporters, so that an already established trade relations can be nurtured for as long as possible.

This is necessary considering that one of the strategies of the world’s exporting countries in increasing their respective export countries is by lobbying buyers who have been buying from other countries to switch to buying products from their country.

C. Importer’s Qualification

2025 Primaduta Award categorizes the importer to several category. The categories that might be of German importer’s interest and its criterias that must be fulfilled are as follows:

  1. MSMEs Products Importer
    1. Import data from the last 3 years.
    2. Marketing and distribution networks as well as promotion of Indonesian MSME products.
    3. Efforts by importers to support Indonesian MSMEs.
    4. Success stories (storytelling) in importing MSME products from Indonesia.
  2. Performing Importer
    1. Import data over the past 5 years.
    2. Number and types/items of products imported from Indonesia in the past 5 years.
    3. Success stories (storytelling) about the experience of importing products from Indonesia.
  3. Service and Digital Goods Importer
    1. Import data from the past 2–5 years.
    2. Data on the number and types/items of products imported from Indonesia over the past 2–5 years.
    3. Success stories (storytelling) about importing services or digital goods.
  4. Outstanding Promoter
    1. Import data from the past 3–5 years.
    2. Number and types/items of products imported from Indonesia in the past 3–5 years.
    3. Coverage of the distribution network and number of outlets owned.
    4. Success stories (storytelling) about the experience of importing from Indonesia and the promotional methods or programs used.

D. Classification of Product Type

Classifications of product types are all products that are exported from Indonesia

  1. Groups of manufacturing products, consisting of: electronics, textile products, chemical products, wood products and furniture, metal products, automotive, machinery, plastic products, medical equipment, mats, rubber products, handicrafts, leather and leather products, and essential oil .
  2. Groups of primary products, consisting of: processed foods, animal products, CPO and derivatives, fish and fish products, rubber, base metals, shrimp, jewelry, wood (pulpwood), cocoa and other processed products, coffee, spices, fruit, and vegetable.

Please include 6 digits HS code for all product types.

E. The Jury Team

The jury team for the assessment of Primaduta Award is composed of professional elements representing relevant stakeholders, such as professionals, practitioners and/or international economic / trade observers, academics, journalists, chambers of commerce/associates and others

F. Implementation and Monitoring

  1. The selection and verification shall be done by the Indonesian Representative Overseas, such as the Embassy / Consulate General of the Republic of Indonesia/ Trade Attaché / ITPC. Nominees are sent to the Directorate General of National Export Development.
  2. At the selection, himself and the proposed list of buyers is to be prepared in a format by the committee.
  3. Buyer must also attach a copy of the contract of import with the Indonesian exporter;
  4. Buyers awarded by the Primaduta Award are the best buyers according to the assessment of the Jury and the Jury’s judgment is absolute;
  5. The number of buyers who received the Award has not been set at this point of time and it will be decided based on the direction of the Minister himself and/or the Director General of National Export Development and the result of discussion and agreement with the jury team.
  6. The criteria of 2017 can be the same as the criteria of previous years:
    1. The award representing industrial / manufacturing products (large scale), in primary and non-traditional markets; and
    2. The award representing Small and Medium Enterprises (SME) products in primary and non-traditional markets.
  7. The number of recipient buyers of each type of product as much as 30 buyers so that the total buyer award recipients amounted to 60 buyers.
  8. The announcement of the winners of the Prima data Award will be submitted to Indonesian Representatives overseas through the Ministry of Foreign Affairs, as well as Trade Attaché / Consulate General of the Republic of Indonesia / ITPC
  9. The Indonesian Representatives will then forward information about the winner of Primaduta Award to the buyer in accordance to their respective accreditation;
  10. The Award will be given by the President of the Republic of Indonesia to the winning buyer represented by the Head of Representative R.I. From each region of accreditation. The award will be given during the opening of the 32nd Trade Expo Indonesia in 2017 on October 11, 2017 at the International Convention Exhibition (ICE) of Bumi Serpong Damai (BSD) Tangerang, Banten.