ITPC Hamburg team made a working visit to the Musikmesse 2019 Exhibition which was held on 2 – 5 April 2019 in Frankfurt, Germany. The Musikmesse 2019 exhibition is an exhibition of international standard musical instrument products and become the largest trade exhibition in Europe focusing on products around the music industry. The number of visitors this year reached more than 85,000 visitors from 130 countries. In this exhibition, the Indonesian Creative Economy Agency (BEKRAF) rented an Indonesian Pavilion booth entitled “IDentities at Musikmesse: From The Hand That Awaken The Soul”. The Indonesian Pavilion located in Hall 3.0 No. B65 was attended by 11 companies from Indonesia who had been selected by BEKRAF. Various kinds of traditional musical instruments such as Sasando and Gendang as well as guitars, basses and violins made of bamboo are displayed in this exhibition. The participation of the Purwa Caraka Team in the music performance at the Frankfurt Messe Arena Festival was one of the attractions in increasing the number of visitors who came to the Indonesian pavilion.