In attempt to support Indonesian Entrepreneurs emerging German market especially toys and games Industry, ITPC Hamburg decided to participate in International Toy Fair called „Spielwaren Messe“ in Nünberg 2017, which is the largest toy fair in the world. Around 2800 companies from 60 countries have participated in this exhibition and were estimated visited by more than 70.000 visitors. 3 out of 5 Company from Indonesian were coordinated under ITPC Hamburg namely :
• Kraton Chanel (Animation and Figure Toys)
• Anantarupa Studios ( Virtual reality, augmented reality, application/games )
• Buana Mas Sejati ( Playmat combined with augmented reality technology )
2 others company are PT. Sunindo Adipersada and PT. Lung Cheung Brothers managing stuffed, plastic and electronic toys.
According to report provides analysis of the toy market in Europe, German market seems growing from year to year, this can be seen from the rising value of imported toys and games (HS-Code 95) nearly 20% higher compared to the previous year, despite the trends that also keep changing regularly, this year for example such as „Body and Mind“, „Girl Power“, „Swap and Collect“ seems preferable to German market.
During the exhibition, 3 Co-exhibitors Company, which are organized by ITPC succeeded in obtaining PO (Purchasing Order) valued over US $ 3.795.000,00 originating from 44 Countries namely France, Italy, Argentine, Netherland, Uruguay, UAE, Turkey, Britain, Croatia, Egypt, Czech, USA, Spain, Azerbaijan, Mexico, Brazil, India, Jordan, Sweden, Vietnam, Irland, China, Rusia, Hungary, Korea, Portugal, Canada, Poland, Lithuania, Belgium Austria, Luxemburg, Thailand, Finland, Greece, South Afrika, Israel, Chile, Latvia, Romania, Denmark, Serbia, Sweden.