G20

G20 summit in 2017 was held in Hamburg from July 7th-8th, 2017. As the host, the Federal Republic of Germany emphasized the primary theme of “Shaping an interconnected world”. It is divided into 3 main objectives i.a. building resilience, improving sustainability, and assuming responsibility.

The President of Republic Indonesia, Joko Widodo, who was one of the speakers in the first session (leader’s Retreat), revealed key points about the achievement of Indonesia to overcome terrorism by implementing a program to reduce radicalism. In the second session, he expressed two points; firstly: sustainable development, climate change and resiliency of energy; secondly: growth and international trade.

During the G20 summit meeting in Hamburg, Mr. President also received some request from several partner countries, such as Australia, Spain, Netherland, USA, Vietnam, and Norway to attend bilateral meeting privately. Those meetings were expected to enhance the intensity of cooperation in sectors economy, social, and culture.

Besides meeting with other partner countries, the President of Republic Indonesia together with Foreign Minister, Finance Minister, Head of Investment Coordinating Board, Secretary of Cabinet, Ambassador Indonesia for Berlin, General Consulate Indonesia for Hamburg and General Consulate Indonesia for Frankfurt also attended business meetings with several CEOs of companies and business associations i.a. Siemens, BMW, Ferrostaal, L’oreal and EKONID. At the same time, the Head of Investment Coordinating Board witnessed the signing of Memorandum of Understanding (MoU) between Indonesian Railways Company (PT. KAI) and Siemens.

Before the President departed from Hamburg, the Honorary Consul of Republic Indonesia for Germany, Dr. Dieter Murmann; the Honorary Consul of Republic Indonesia in Kiel, Mr. Wolfgang Köhne; the Honorary Consul of Republic Indonesia in Bremen, Dr. Yorck Otto; and the Honorary Consul of Republic Indonesia in München gathered together to say their farewells. Furthermore, Mr. President also took pictures together with the entire committee from The Embassy of Indonesia in Berlin, General Consulate Indonesia for Hamburg, General Consulate Indonesia for Frankfurt and Indonesian Trade Promotion Center of Hamburg (ITPC Hamburg).

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Tendence 2017

At the Tendence 2017 exhibition in Frankfurt, there were two independent Indonesian companies participating in Hall 10.1 (Hall for International Sourcing), namely: PT. Wax Industri Nusantara, with premium quality wax products made by hand using raw material from palm kernel and CV. Windhiasih Bali Export, displaying home decoration products, furniture, and other handcrafted products.

ITPC Hamburg obtained various kinds of information from the two companies, which are listed below:

PT. Wax Industri Nusantara:

This company, which has a turnover of about 2 million USD per year, does not only take part in Tendece 2017, but also in other exhibitions: Chrismastworld, Ambiente, and Maison et Objet regularly since 2011. The company takes part in the exhibition every year. In addition to their intent in penetrating the European market, such as the Scandinavian countries, the Netherlands, the UK, France and of course Germany as the main market, by doing so they also want to show their commitment to the European market. Competitors for wax products surprisingly come from European countries and not from other Asian countries. According to them, Chinese producer cannot be classified as a direct competitor due to different types of products and target consumers. Candles produced by PT. Wax Industri Nusantara are candles that can be customized specifically according to costumers’ needs and demands, even though the products are a bit pricey, but they are very popular. Although the candles are produced using palm kernel as raw material, this company has never had any problems or difficulties entering the European market. This is because they are very concerned about the transparency in supply chain and prioritize traceability of raw materials to facilitate the European buyer and market. Additionally, European buyers themselves have started to realize the differences and benefits of wax made with palm kernel, which is more durable and has a lower pollution levels compared to paraffin.

CV. Windhiasih Bali Export:

This new company attended Tendence exhibition for the first time, but were always participating in previous Ambiente exhibition independently. In relation to V-Legal’s mandatory application, the company questioned the continuation of the policy and voiced complaints, because competitors, particularly from Vietnam, did not encounter any obstacles in regards to customs in Germany (the company’s display products had problems with documents at the German customs during the Ambiente 2017 exhibition) Although the company has fulfilled various certifications and regulations set by the EU including Fair Trade (pending audit results), the company feels that there are very little information about export market opportunities.




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“Regenwälder Indonesiens” at Mall of Berlin 2017

On Friday, June 16th , 2017 to promote Trade Expo Indonesia 2017, Primaduta Award, as well as Indonesian export products in general, ITPC Hamburg has visited the event “Regenwälder Indonesiens” located in Mall of Berlin.The event itself took place June 16th until June 17th, 2017.

There were eight booths that were occupied by the Embassy of Republic of Indonesia, Badan Pengelola Dana Perkebunan Kelapa Sawit, Indonesia-Consult RS GmbH, Big Tree Farm (represented by Goodmood Food), WWF Deutschland / BOS Deutschland eV / Fairventures Worldwide, Indoshop, Geoplan Privatreisen and Dr. Weiglein Expedition GmbH.

Apart from this there were events such as; Traditional Indonesian music, live bands, and dances from Indonesia. On June 17th, there was also a “tumpeng” cutting attended by Mr. Ambassador, Dr.-Ing. Fauzi Bowo

During the visit, ITPC Hamburg promoted Trade Expo Indonesia, Prima Duta Award, and general export products especially to Big Tree Farm represented by Goodmood Food, Indonesia-Consult RS GmbH and Indoshop.

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Interzum 2017

Interzum 2017 is one of the biggest exhibitions for furniture production and interior design, as well as engineered wood products. Around 1.732 companies from 60 different countries participated in this exhibition and more than 69.000 visitors have visited the 187.000m2 area for Interzum 2017.

“Indonesia’s Country Pavilion” is located in Hall 4.2 booth E 061 and occupied an area of 54 m2. It is a joined program by the Directorate General of National Export Development (DG PEN) and Import Promotion Desk (IPD) of Germany. The pavilion is shared by six companies i.a. PT. Abioso Batara Alba (bare core, plywood, LVL, LVL furniture); PT. Pinako Rotari Permai (outdoor furniture, decking, garden tile, bare core, blockboard, plywood); PT. Rama Gombong (bare core, block board, plywood, door core, three layer board, LVL, furniture); PT. Sumatera Timberindo Industry (engineered timber doors, door frame sets, balcony doors); PT. Sumber Mas Indah Plywood (plywood panels for housing, boats, vehicles, instruments, furniture, LVL/LVB, doors, moldings, wood pellets); and PT. Tanjung Timberindo Industry (moldings, engineered products).

During the exhibition, the 6 participants which were supported by the Ministry of Trade acquired a prospective order amounting to about US$ 22.555.600 and were visited by around 404 visitors within 4 days of the exhibition. Visitors came from different countries such as Belgium, United Arab Emirates, China, Spain, Austria, Palestine, Poland, US, Hungary, India, Mexico, Jordan, Turkey, Germany, Colombia, Dubai, Japan, Hong Kong, Portugal, Italy, United Kingdom, Australia, Chile, Singapore, Portugal, Malaysia, India, Canada, Italy, Spain, Egypt, Czech Republic, Russia, Denmark, Sweden and Greece.

During the exhibition, precisely on Wednesday, May 17th, 2017, Indonesian Trade Promotion Center Hamburg (ITPC Hamburg), Trade Attaché of Berlin, as well as the Director of Export of Agricultural and Forestry Product, Ministry of Trade, visited a loyal buyer of outdoor furniture product from Germany, Teak 24 GmbH. The company is located at Werner-von-Siemens-Straße 11, 46485 Wesel, Germany. Executive Director of Teak 24 GmbH, Mr. Johannes Hövelmann, welcomed the delegates directly.

Furthermore on Wednesday, May 17th, 2017, at 18.00 PM a business matching dinner sponsored by the General Consulate of Republic Indonesia for Frankfurt was held and was opened by the Consul General herself.

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Culture Festival “lange Nacht der indonesischen Konsulate”

On May 16th, 2017, between 18.00-22.00 PM, located in the General Consulate of Republic of Indonesia in Hamburg a cultural festival was held. The theme for this festival was “In Einer Nacht um die welt” (around the world in one night). This event is joint-conducted by the government of Hamburg City and the respective consulate of each foreign country in Hamburg. The purpose of this event is to inform and explain, as well as to give an understanding about the scoop of work of each representative consulate in Hamburg.
The event was opened by a traditional dance called ”Cendrawasih” and continued by an opening speech by the General Consul of Republic Indonesia in Hamburg, Mrs. Sylvia Arifin. In her speech, she emphasized the diplomatic cooperation between Indonesia and Germany, which dated back to1953and is continuing to grow even until now. In addition, Mrs. Sylvia Arifin also mentioned about the mission of the General Consulate of Republic of Indonesia in Hamburg at 4 cover area which are Bremen, Hamburg, Niedersachsen, and Schleswig-Holstein.
Following the opening there were presentation about the present situation of Indonesia, videos about tourism in Indonesia, performance of traditional dance of Indonesia such as Panji dance, Semirang, Likok Pulo dance, Tor-Tor dance, Gantar dance, Merak dance, Adanenggar Kelasworo dance, Pencak Silat or martial art from West Java, and also fashion show of traditional clothing of Indonesia. Additionally, this event is even more livened up by the performance of music group such as Gamelan show, as well as national and local music of Indonesia.
The General Consulate of Republic of Indonesia in Hamburg also had a photo gallery which showed several photos of the beauty of Indonesia
Indonesian Trade Promotion Center (ITPC) Hamburg joined the event and opened a stand to display fascinating products from Indonesia. Visitors were excited towards products from Indonesia mainly Batik products, tea, and especially a certain beverage product called “Teh Botol”. However, many visitors were still concerned about the ingredients of “Teh Botol” because of its high sugar and caffeine content.

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BIOFACH 2017

To promote products from Indonesia, especially organic products, as well as to help Indonesian companies in penetrating the market in Germany, Indonesian Trade Promotion Center of Hamburg (ITPC Hamburg) attended Biofach 2017 in Nurnberg. Around 2.785 participants from 88 different countries took part in 2017. A new record was also set for the number of visitors which amounted to 50.000, this is a strong growth of 25 percent if compared to 2016. At the exhibition there were 14 companies from Indonesia i.a. Aliet Green; Profil Mitra Abadi; PT. Coco Sugar Indonesia; PT. Haldin Pacific Semesta Indonesia; Keraton; PT. Kampung Kearifan Indonesia; PT. Harendong Green Farm; CV. Java Choice of Organics; CV. Multi Rempah Sulawesi; PT. Bloom Agro; PT. Bukit Sari; PT. Mega Inovasi Organik; PT. Navil Natural and PT. Sumatran Organic Spice.                                                 

Over the period of five days, a prospective order of US$ 7.985.471,40 was generated by six Indonesian companies. The PO came from several potential buyers originating from different countries such as Germany, United State of America, Norway, Netherland, Great Britain, Russia, Italy, Nepal, Denmark, Czech Republic, Poland, France, China, South Africa, Hungary, Japan, Slovenia, Belgium, Kazakhstan, Peru, Czech, Argentina, Ghana, Portugal, Slovenia, Bulgaria, Austria, Cyprus, Mexico, Bahrain, Australia and Turkey.                                                                                                                         

During the exhibition, vice director of ITPC Hamburg attended the signing of a Memorandum of Understanding (MOU) between Profil Mitra Abadi with two German companies, Flores Farm and EL Puente GmbH. In addition, there was a business meeting with Indonesian Association of Organic Product (AOI) which discussed about support from Ministry of Trade in order to increase the export of organic product of Indonesia and also other supports for the next Biofach exhibition.

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Ambiente 2017

Ambiente 2017, one of the renowned exhibitions for consumer goods, the exhibition took place between the 10th -14th of February 2017 in Frankfurt. Ambiente 2017 had three main sectors. The first is “Dining” (i.a. kitchen trends, kitchen, and house ware & storage), the second is “Giving” (i.a. gifts, accessories & jewellery and young & trendy) and lastly “Living” (i.a. interior design, seasonal decoration, and loft). Around 4.454 companies originating from 96 different countries participated in this global event. Ambiente 2017 occupied an area of 308.000 m2, which are divided into 11 halls. The amount visitors this year exceeded 130.000.

“Indonesia’s Country Pavilion” is located in Hall 10.1 and occupied an area of about 172 m2. The pavilion is divided into two area, depending on the facilitator. The Directorate General of Small Medium Enterprise and the Ministry of Industry of Indonesia joined together has an area of 80 m2 (Ministry of Industry). Meanwhile, the other 92 m2 is joined by the Directorate General of National Export Development and Indonesian Trade and Promotion Center of Hamburg (Ministry of Trade). The venue, which was under DGNED and ITPC is shared by eight companies of home décor products i.a. CV. Anna Craft (wooden craft and home décor – Yogyakarta); CV. Multi Dimensi (sea shell crafts – Cirebon); PT. Out of Asia (basket, bathroom accessories, tray, vase, mirror, wall décor – Yogyakarta); CV. Palem Craft Jogja (lighting & home interior decoration – Yogyakarta), PT. Harmoni Jaya Kreasi (basket laundry, placemat, tray, & wall décor – Yogyakarta), PT. Global Kriya Nusantara (candle holder and vase from metal – Jakarta), PT. Wahyu Isna Furniraya (rattan living set, basket rattan, lighting, dinnerware, teak wood, sea shell, rattan – Solo), PT. Jawa Furni Lestari (candle holder – Ngaglik). The country pavilion has a special design with the theme “Trade with Remarkable Indonesia” which fascinated many visitors and animated them to visit the pavilion.

There are 67 companies from Indonesia which participated at Ambiente 2017. Beyond Hall 10.1, several independent companies from Indonesia and a company facilitated by BEKRAF were also present in Hall 3.0, Hall 5.0, Hall 6.2, Hall 6.3, Hall 9.2, Hall 10.2, Hall 10.3, Hall 10.4, and Hall 11.0.

Over the period of five days, a transaction worth of US$ 2.323.395 was generated by the eight companies, which were supported by the Ministry of Trade of Indonesia. Products that visitors were interested in were home décor / handicraft products, especially from rattan and wood. Moreover, several products from seashell and other products such as tableware, kitchenware, bathroom accessories, and candle holders also gained much attention from the visitors.

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Spielwaren Messe 2017

In attempt to support Indonesian Entrepreneurs emerging German market especially toys and games Industry, ITPC Hamburg decided to participate in International Toy Fair called „Spielwaren Messe“ in Nünberg 2017, which is the largest toy fair in the world. Around 2800 companies from 60 countries have participated in this exhibition and were estimated visited by more than 70.000 visitors. 3 out of 5 Company from Indonesian were coordinated under ITPC Hamburg namely :
• Kraton Chanel (Animation and Figure Toys)
• Anantarupa Studios ( Virtual reality, augmented reality, application/games )
• Buana Mas Sejati ( Playmat combined with augmented reality technology )
2 others company are PT. Sunindo Adipersada and PT. Lung Cheung Brothers managing stuffed, plastic and electronic toys. 

According to report provides analysis of the toy market in Europe, German market seems growing from year to year, this can be seen from the rising value of imported toys and games (HS-Code 95) nearly 20% higher compared to the previous year, despite the trends that also keep changing regularly, this year for example such as „Body and Mind“, „Girl Power“, „Swap and Collect“ seems preferable to German market.
During the exhibition, 3 Co-exhibitors Company, which are organized by ITPC succeeded in obtaining PO (Purchasing Order) valued over US $ 3.795.000,00 originating from 44 Countries namely France, Italy, Argentine, Netherland, Uruguay, UAE, Turkey, Britain, Croatia, Egypt, Czech, USA, Spain, Azerbaijan, Mexico, Brazil, India, Jordan, Sweden, Vietnam, Irland, China, Rusia, Hungary, Korea, Portugal, Canada, Poland, Lithuania, Belgium Austria, Luxemburg, Thailand, Finland, Greece, South Afrika, Israel, Chile, Latvia, Romania, Denmark, Serbia, Sweden.

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IMM 2017

To support Indonesian entrepreneurs in penetrating the furniture market, ITPC Hamburg attended the International Furniture Show, IMM 2017 in Cologne-Germany. At the IMM 2017, around 1.600 companies from 50 different countries have participated in the exhibition and it is visited by more than 130,000 visitors.

At this event “Indonesia Furniture Pavilion”, with an area of 595m2 located at Hall 3.1 at Koelnmesse, presented 26 companies which showed off their high quality and competitive product such as wooden furniture, rattan furniture, handicraft, etc. All the companies were coordinated by HIMKI (Indonesian Furniture and Handicraft Association) and came from furniture manufacturing centers in Indonesia: Cirebon, Semarang. Jepara, Yogyakarta, and Solo. Alongside these companies, representative of IFEX 2017 (Furniture Exhibition in Indonesia) also promoted IFEX 2017. IFEX 2017 (Indonesia International Furniture) is an exhibition which presents not only high quality and unique furniture but also textile goods, home accessories, interior décor materials, panel furniture, paintings and frames, parts and components, wall covering and other similar products.

During the exhibition, a business gathering was also held on Tuesday evening, January 17th, 2017 at the Hilton Hotel Cologne. This Business gathering was facilitated and opened by the Consul General of the Consulate General in Frankfurt and was attended by ITPC Hamburg, Trade Attaché in Berlin, international potential buyers, exhibitors and other invitees.

During the exhibition IMM 2017, the 26 exhibitors acquired a prospective order of 6.059.522 USD from buyers from 43 different countries such as Germany, UK, Belgium, Brazil, Chile, China, Denmark, Ecuador, Finland, Hong Kong, India, Iraq, Iran, Ireland, Israel, Italy, Jordan, Lebanon, Morocco, Macedonia, Montenegro, Netherlands, New Zealand, Norway, Oman, Puerto Rico, Qatar, Romania, Spain, Switzerland, Tahiti, Tunisia, Turkey and the United States.

Furthermore, the most attractive products for the visitors were wooden furniture, wooden furniture combined with rattan, and also furniture accessories products, art deco, home décor, iron and synthetic furniture, iron rattan furniture and rattan synthetic.

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ICONIC 2016

In October 2016, between the 29th-30th, ICONIC 2016 was held at the Museum of “Technische Universität Hamburg“, located in Schloßmühlendamm 30-32, 21073 Hamburg. ICONIC is a conference of Indonesian students. The conference at ICONIC 2016 emphasized specific theme: “The rising of the Industry: Business Synergy Optimization, Governance, and Education” with subtheme economy and trade.

Indonesian Trade Promotion Center in Hamburg (ITPC Hamburg) has participated at this event, which is held by the Indonesian Student Association in Germany (PPI Germany), in order to promote the idea of enhancing the competitiveness of Indonesia on a global level, particularly in sector industry and trade. Another purpose of this event is to build a network among young entrepreneurs, academicians, and public decision maker and a platform to share ideas towards developing and challenging Indonesia’s Industry.

The Ambassador of Republic Indonesia for Germany, Dr. Ing.Fauzi Bowo welcomed the conference together with the General Consul of Republic Indonesia for Hamburg, Sylvia Arifin. In his speech, Dr. Ing.Fauzi Bowo emphasized that Indonesia has a competitiveness in terms of geography and demography and therefore should develop its human resource, thus if developed Indonesia would be highly competitive.

Materials were presented by respective speakers i.a. Prof. Dr. B. J Habibie, Dr. BambangSetiadi (Head of National Research Council), Ir. HasbiAssidiqSyamsuddin (Secretary of Directorate General of ILMATE of Ministry of Industry), Faisal Basri (Economic Expert), and Dr.Ahmad Saufi (Education and Culture Attaché- KBRI Berlin).


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